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Has customer analytics come of age with Indian brands?

Brands recognise that in the long run, customer analytics help develop winning strategies Today’s customer takes decisions on purchase or recommendations based on a wealth of information he/she has at his/her disposal. Hence, unlike in the past when customer analysis...

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Data Culture: Building a data-driven organisation

For data culture to take strong roots in organisations, leadership should set an example by anchoring their decisions around data and key metrics of deliverables to be measured and monitored should be clearly delineated. Organisations are examining what it takes to...

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Feeling real: Getting smart with AR & VR

Can immersive technologies usher in a new era in learning? We have been hearing about Augmented Reality (AR) and Virtual Reality (VR) for quite some time now with VR gaming sets like Oculus and Vive being touted as game changers in the entertainment industry. However,...

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