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Has customer analytics come of age with Indian brands?
Brands recognise that in the long run, customer analytics help develop winning strategies Today’s customer takes decisions on purchase or recommendations based on a wealth of information he/she has at his/her disposal. Hence, unlike in the past when customer analysis...
Course correction: Building a case for investment in AI for learning
The biggest value-add AI could bring to learning is better understanding of learners, their learning styles and their evolving learning needs Building a case for AI in learning is much more complex as compared to other areas of business. However, learning and talent...
Data Culture: Building a data-driven organisation
For data culture to take strong roots in organisations, leadership should set an example by anchoring their decisions around data and key metrics of deliverables to be measured and monitored should be clearly delineated. Organisations are examining what it takes to...
Feeling real: Getting smart with AR & VR
Can immersive technologies usher in a new era in learning? We have been hearing about Augmented Reality (AR) and Virtual Reality (VR) for quite some time now with VR gaming sets like Oculus and Vive being touted as game changers in the entertainment industry. However,...
Digital Transformation: It’s all about winning hearts and minds
The fundamental factor that can spell success with the digital transformation journey is the business leader’s ability to create the right culture and environment to embrace and facilitate the change. It is possible to make a strong case for digital transformation on...