Old but not out: Personalising digital banking services for senior citizens
A large percentage of them are increasingly becoming comfortable with the use of mobile phones and apps The youth of India which accounts for 30% of the population is indeed an attractive market for various services including digital banking with their natural...
New Format: Can Quick Commerce rewrite the rules of e-commerce?
The promise of Quick Commerce is the delivery of essential items within 10 to 90 minutes of order placement There has been a lot of talk around Quick Commerce or Q-commerce lately with startups such as Zepto, being able to attract investment and even existing home...
Looking back at 2021: Digital impact on HR systems
HR managers have started to think ahead and plan systematically for 2022 The year 2020 sounded a wake-up call to businesses—big and small—that digital transformation is no longer a wait and watch phenomenon but has become an imperative for survival and reinventing...
HR & ANALYTICS: Revitalising HR function with analytics
In order to make organisations future-ready, leaders should be able to embrace technology and analytics HR departments have always had access to people data in large organisations, tabulation and analysis of data have been carried out for the purpose of understanding...
INTERNET OF BEHAVIOURS: More power to digital marketing
It enables tracking of customer journeys to the fullest extent as well as additional touchpoints for reinforcement or purchase decision Internet of Behaviours (IoB) is an extension of Internet of Things (IoT) as it has the ability to generate patterns to influence...
A perfect holiday: Rejuvenating tourism with digital support
Smart usage of AI and data modelling can help create safe and unique travel experiences THE Tourism industry that contributes 10% of the global GDP creating one tenth of the jobs is one of the worst affected industries the world over due to Covid-19. As per World...
Digital platforms: Keeping the customer happy
Blending content and analytics for a delightful customer experience In the initial days of digital adoption, websites were the key sources of information and were updated from time to time to inform customers and other stakeholders about products and their offerings....