INTERNET OF BEHAVIOURS: More power to digital marketing
It enables tracking of customer journeys to the fullest extent as well as additional touchpoints for reinforcement or purchase decision Internet of Behaviours (IoB) is an extension of Internet of Things (IoT) as it has the ability to generate patterns to influence...
A perfect holiday: Rejuvenating tourism with digital support
Smart usage of AI and data modelling can help create safe and unique travel experiences THE Tourism industry that contributes 10% of the global GDP creating one tenth of the jobs is one of the worst affected industries the world over due to Covid-19. As per World...
Digital platforms: Keeping the customer happy
Blending content and analytics for a delightful customer experience In the initial days of digital adoption, websites were the key sources of information and were updated from time to time to inform customers and other stakeholders about products and their offerings....
New normal: The need for a new blueprint for managing future of work
Every dimension of work which we have been accustomed to for multiple decades has to be thoroughly reviewed COVID-19 has brought in its wake a hurried set of series of actions in the corporate world, most of which have been centered around survival of the business to...
Talent track: Can technology help reduce gender bias in hiring?
Building AI tools that are less dependent on human behaviour and instead focused on objective and factual outcomes can minimise the biases Many companies are on a high visibility campaign to recruit more women in line with their gender diversity policy. TCS, for...
Uphill march: Digital tech for the welfare of people in the mountains
Therefore it is important to consider the possibilities of application of digital technology to address some of the challenges faced and enhance the quality of living in these terrains. India’s border areas and particularly the mountainous region face hardships due to...