INTERNET OF BEHAVIOURS: More power to digital marketing

INTERNET OF BEHAVIOURS: More power to digital marketing

It enables tracking of customer journeys to the fullest extent as well as additional touchpoints for reinforcement or purchase decision Internet of Behaviours (IoB) is an extension of Internet of Things (IoT) as it has the ability to generate patterns to influence...

Digital platforms: Keeping the customer happy

Blending content and analytics for a delightful customer experience In the initial days of digital adoption, websites were the key sources of information and were updated from time to time to inform customers and other stakeholders about products and their offerings....

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